A Customer's Lifestyle Can Be Measured Using the AIO Dimensions

question 53

Multiple Choice

A customer's lifestyle can be measured using the AIO dimensions. What does AIO stand for?

• A)Activities, Interests, Opinions
• B)Activities, Involvement, Organizations
• C)Accommodation, Investment, Orientation
• D)Acknowledgement, Interests, Options
• E)Adoptions, Interests, Occupations

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Definitions:

African Resistance

A term encompassing various forms of opposition and struggle by African people against European colonialism, cultural assimilation, and exploitation throughout the continent's history.

European Imperial Expansion

The period, primarily between the 15th and 20th centuries, when European powers expanded their territories globally through colonization and conquest.

New Imperialism

An era of overseas expansion by European countries, the United States, and Japan in the late 19th and early 20th centuries.