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Brand Personality Is a Mix of Human Traits Attributed to a Brand

question 118

Multiple Choice

Brand personality is a mix of human traits attributed to a brand. Which of the following is one of the five brand personality traits discussed in your text?


Definitions:

Rules

Established guidelines or instructions that govern the behavior or procedures within a specific context or environment.

Contingency Planning

The process of preparing for potential future events or emergencies, particularly those that could disrupt normal operations.

Natural Disasters

Severe, catastrophic events caused by natural processes of the Earth, such as earthquakes, hurricanes, and floods, that can lead to significant damage and loss of life.

Reroute Trains

The process of changing the predetermined path or direction of train services due to operational, safety, or construction reasons.

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