Wealth TV Is a Channel That Segments Its Market Based

question 77

Multiple Choice

Wealth TV is a channel that segments its market based on the household income levels of television viewers. This firm segments on what basis?

• A)geographic segmentation
• B)demographic segmentation
• C)psychographic segmentation
• D)behavioural segmentation
• E)situational factors

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Definitions:

Mary Ainsworth

A developmental psychologist best known for her work on the emotional bonds between children and their caregivers, including the Strange Situation protocol for assessing infant attachment.

Harry Harlow

An American psychologist best known for his maternal-separation and social isolation experiments on rhesus monkeys, which emphasized the importance of care-giving and companionship in social and cognitive development.

Sociocultural Norms

Shared patterns of behaviors, beliefs, and values that are accepted and expected within a specific society or cultural group.

Economic Cooperation

A collaboration among various parties, such as countries or organizations, to improve economic outcomes for all involved through shared resources, knowledge, and efforts.