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People Differ Greatly in Their Readiness to Try New Products

question 122

True/False

People differ greatly in their readiness to try new products. In each product area, there are "consumption pioneers." They are also called laggards.


Definitions:

Food Pellets

Small, compressed units of food often used as a convenient way to feed animals or as part of controlled experiments in behavioral studies.

Avoidance Learning

A learning process where a subject learns to prevent or avoid an unpleasant stimulus by performing a particular behavior.

Negative Reinforcement

A behavioral psychology term referring to the removal of an unpleasant stimulus to increase the likelihood of a behavior being repeated.

High Grades

Marks or scores that are significantly above average, indicating a high level of performance or achievement.

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