When a Company Interacts One-On-One with Large Numbers of Customers

question 13

Multiple Choice

When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs, it is following ________.

• A)concentrated marketing
• B)mass marketing
• C)mass customization
• D)undifferentiated marketing
• E)localization

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Definitions:

Format

The layout, structure, and presentation of data or documents, which can be adjusted according to specific guidelines or preferences.

Append

In computing, it means to add or attach new data to the end of an existing file or data stream.

Excel Spreadsheet

A digital document created using Microsoft Excel, used for organizing, analyzing, and storing data in tabular form.

Access Table

A component of Microsoft Access, a relational database management system, used for storing data in rows and columns.