As You Like It, Inc

question 46

Multiple Choice

As You Like It, Inc., customizes its offers to each individual consumer. This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________ marketing.

• A)niche
• B)micro
• C)variable
• D)mass
• E)undifferentiated

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Definitions:

Moral Persons

Beings capable of making ethical decisions and recognizing moral claims upon their actions.

Consequentialist Thought

Ethical philosophy considering the consequences of actions as the primary basis for any judgment about the rightness or wrongness of those actions.

Utilitarian Thought

A philosophical belief that the best action is the one that maximizes utility, usually defined as that which produces the greatest well-being of the greatest number of people.

A Theory of Justice

This is a seminal work by philosopher John Rawls, proposing principles of justice that would lead to a fair and equitable society.