When Walmart Customizes Its Merchandise Store by Store to Meet

question 116

Multiple Choice

When Walmart customizes its merchandise store by store to meet shopper needs, it is practicing ________.

• A)niche marketing
• B)psychographic marketing
• C)local marketing
• D)social segmentation
• E)individual marketing

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Definitions:

Null Hypothesis

A statement or hypothesis that suggests there is no statistical significance between the two variables being studied or no effect of an experimental variable.

P > 0.05

Indicates that the probability of obtaining the observed data, or more extreme, under the null hypothesis is greater than 5%, suggesting results are not statistically significant.

T Test

A statistical test used to compare the means of two groups to determine if they are significantly different from each other.

P < 0.05

Indicates that the probability of obtaining the observed data, or more extreme, under the null hypothesis is less than 5%, suggesting statistically significant results.