Why and How Do Businesses Segment Their Markets

question 45

Essay

Why and how do businesses segment their markets?

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Definitions:

Shareholders

Individuals or entities that own shares in a corporation, giving them ownership interests.

Financial Management

The strategic planning, controlling, organizing, and monitoring financial resources to achieve an organization's goals and objectives.

Current Value

The present worth of an asset or company based on market prices, as opposed to historical cost or book value; often used in gauging financial performance.

Existing Stock

The shares that are currently issued and outstanding in the market, referring to the stock previously sold to and held by the shareholders.