Neiman Marcus Claims Superior Quality, Performance, and Style

question 115

Multiple Choice

Neiman Marcus claims superior quality, performance, and style. The owners provide the most upscale products and services and charge a higher price to cover the higher costs. What type of positioning does Neiman Marcus use?

• A)more-for-the-same
• B)more-for-more
• C)repositioning
• D)the-same-for-less
• E)more-for-less

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Definitions:

Universal Law

A rule or body of rules that applies universally and is considered binding on all members of a group or category.

Legal Positivism

A theory in philosophy of law which holds that laws are rules established by human authorities and there's no inherent or necessary connection between law and morality.

Historical School

A school of legal thought that looks to the past to determine what the principles of contemporary law should be.

Legal Realism

A school of legal thought that holds that the law is only one factor to be considered when deciding cases and that social and economic circumstances should also be taken into account.