Marketers of Automobiles, Financial Services, and Travel Are Most Likely

question 12

Multiple Choice

Marketers of automobiles, financial services, and travel are most likely to use which of the following types of segmentation?

• A)gender
• B)life cycle
• C)occasion
• D)usage rate
• E)benefits sought

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Definitions:

Corporate Stock

Equity instruments that signify an ownership position in a corporation, entitling the holder to a portion of the company's assets and profits.

Economists

Scholars or professionals who study, develop, and apply theories and concepts from economics, and write about economic policy.

Capacity Utilization Rate

A measure of how well a company or economy is using its productive capacity, expressed as a percentage of total potential output that is actually being realized.

Recessions

Periods of temporary economic decline during which trade and industrial activity are reduced.