The Division of Buyers into Groups Based on Their Knowledge,attitudes,uses

question 47

Multiple Choice

The division of buyers into groups based on their knowledge,attitudes,uses or responses to a product is ________ segmentation.

• A)behavioural
• B)psychographic
• C)age and life-cycle
• D)demographic
• E)geographic

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Definitions:

CPI

The Consumer Price Index, a measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care.

Inflation Rate

The velocity at which the broad price level of goods and services climbs, reducing purchasing capability.

Aggregate Demand

The total demand for all goods and services within a particular economy at a given overall price level and in a given period.

Aggregate Supply

The total output of goods and services that producers in an economy are willing and able to supply at a given overall price level in a specified time period.