Pabst Beer Had a Revival in Canada When It Began

question 167

Multiple Choice

Pabst beer had a revival in Canada when it began targeting hipsters, a group of people who embrace edginess in their lives with independent thought, progressive thought, creativity, and witty banter. This targeting likely follows which segmentation approach?

• A)social class
• B)lifestyle
• C)occupation
• D)attitude towards the product
• E)personality

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Definitions:

Monkey

A primate of the simian lineage, known for its high level of social interaction and intelligence.

Peanut

A peanut is a legume crop grown mainly for its edible seeds, classified as Arachis hypogaea, and is notable for its high protein and oil content.

Observational Learning

The process of learning new behaviors or information by observing others.

Albert Bandura

A psychologist known for his work on social learning theory, indicating that people learn within a social context, largely through observation and imitation.