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Why might ad expenditures be high for products in the introductory stage of the PLC?
Foreign Competition
The competitive pressure that domestic companies face from the products and services offered by foreign firms in the same market.
General Agreement on Tariffs and Trade
An international trade treaty aimed at reducing customs tariffs and other trade barriers to foster global economic trade.
GATT
GATT, or the General Agreement on Tariffs and Trade, was a legal agreement created in 1947 to minimize barriers to international trade by eliminating or reducing quotas, tariffs, and subsidies while preserving significant regulations.
International Migration
The movement of individuals across national borders for the purpose of settling in a new country, either temporarily or permanently.
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