The ________ Is the Sum Total of All the Attributes

question 59

Multiple Choice

The ________ is the sum total of all the attributes of a brand, and the emotions it inspires in the minds of consumers.

• A)brand equity
• B)brand valuation
• C)brand touchpoints
• D)brand image
• E)brand personality

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Definitions:

Attribute

A quality or feature regarded as a characteristic or inherent part of someone or something.