Branding Strategy Covers All the High-Level Decisions That Govern the Management

question 32

Essay

Branding strategy covers all the high-level decisions that govern the management of the brand, and guide the public and market perceptions about the brand. Name and explain the three branding strategy decisions.

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Definitions:

Overly Optimistic

Describes a tendency to hold a rosier outlook than reality might support, often resulting in unrealistic expectations.

Hierarchy Of Goals

A prioritized structure of objectives, ranging from the most immediate and individual to the broad and long-term.

Planning Fallacy

The tendency to underestimate how much time is needed to complete a task, leading to overly optimistic time estimations.

Optimistic Mindset

A mental attitude characterized by hope and confidence in success and positive outcomes.