A Consumer Products Company Wants More Creativity in Its Research

question 184

Essay

A consumer products company wants more creativity in its research and development operations. The company has spent lots of money on creativity training sessions. These have helped somewhat, but the vice-president of this area believes that the fundamental conditions must be altered to allow more creativity. Describe three conditions (other than training) that this organization should establish to increase the level of creativity in its research and development operations. For each condition, briefly explain how it might improve creativity.

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Definitions:

SLII

Stands for Situational Leadership II, a leadership model that proposes the need to adjust the leadership style based on the maturity and competency level of the followers.

Skills

The abilities and expertise one acquires through practice and education to perform a particular task or job effectively.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, it is what causes us to act, whether it is getting a glass of water to reduce thirst or reading a book to gain knowledge.

Enthusiastic Beginner

Refers to an individual who is new to a task or role and shows high levels of enthusiasm and commitment, but has low skill or experience.