The Twofold Goal of Marketing Is to Attract New Customers

question 1

True/False

The twofold goal of marketing is to attract new customers by promising reasonable value and to keep current customers by delivering products and services.

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Definitions:

Office Equipment

Items and machinery used in an office to assist in tasks and operations, such as computers, printers, and furniture.

Profit Made

The revenue remaining after all expenses have been deducted from total sales.

Derivative Action

A lawsuit brought by a corporation's shareholder on behalf of the company against a third party, often for breach of fiduciary duty.

Shareholder

An individual or entity that owns shares in a company, giving them a claim on part of its assets and earnings.