Which of the Following Is the Most Likely Result of a Marketing

question 69

Multiple Choice

Which of the following is the most likely result of a marketing strategy that attempts to serve all customers?

• A)All customers will be delighted.
• B)Customer-perceived value will be increased.
• C)Customer evangelists will become unpaid salespersons for the service or product.
• D)The company may need to follow up with a demarketing campaign.
• E)A and B only.

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Definitions:

Tangible Help

Practical assistance provided in the form of goods, services, or physical actions, as opposed to advice or emotional support.

Prosocial Behavior

Positive actions aimed at benefiting others, including behaviors like helping, sharing, donating, cooperating, and volunteering.

Voluntary Behavior

Actions that are performed at an individual's discretion or will, without external compulsion.

Social Reciprocity

The mutual exchange of social behaviors, gestures, or conversations that are fundamental to social interaction and building relationships.