In Many Instances,marketing Managers Try to Ensure That There Is

question 17

Multiple Choice

In many instances,marketing managers try to ensure that there is a sense of excitement (or enjoyment) associated with a market offering and the marketing communication used.Which of the following factors is a key to creating excitement?

• A)experiential involvement
• B)emotional involvement
• C)interactivity
• D)All of the above.
• E)A and B only.

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Definitions:

Discrimination

The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.

Group Work

The collaborative effort of individuals working together in a group to complete tasks, solve problems, or achieve common goals.

Asian Americans

A diverse group of Americans of Asian descent, representing various nationalities, languages, and cultures.

Ethnic Backgrounds

Ethnic backgrounds denote the cultural heritages, traditions, and histories associated with specific ethnic groups.