Marketers Should Look Beyond the Attributes of the Products and Services

question 122

True/False

Marketers should look beyond the attributes of the products and services that they sell in order to also create brand experiences for consumers.

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Definitions:

Cultural Capital

A set of non-financial social assets including education, intellect, style of speech, and dress, that promote social mobility beyond economic means.

Double Consciousness

A term describing the internal conflict experienced by subordinated or colonized groups in an oppressive society, originally coined by W.E.B. Du Bois.

Hidden Curriculum

The unspoken or implicit values, behaviors, and norms that are learned in school, beyond the formal content of lessons and textbooks.

Feral Children

Children who have lived isolated from human contact from a very young age, with little or no experience of human care, social behavior, or language.