Marketing Is an Activity,set of Institutions and Processes for Creating,communicating,delivering

question 88

Short Answer

Marketing is an activity,set of institutions and processes for creating,communicating,delivering and exchanging offerings to customers,clients,partners and society at large while ensuring long-term __________ for the firm.

---

Definitions:

Selling Expense

Costs related to the selling of products or services, including advertising, sales staff salaries, and commissions.

Interest Expense

The cost associated with an organization's debt over a given period of time.

Accounts Receivable

This represents the funds owed to a business by customers for goods or services delivered or used but not yet paid for.

Net Operating Income

Represents the profitability from normal business operations, excluding income and expenses from unusual or non-recurring items.