The BCG Approach to Portfolio Analysis Is Less Likely to Provide

question 119

Multiple Choice

The BCG approach to portfolio analysis is less likely to provide a useful framework for analysis when which of the following conditions is evident?

• A)It is difficult to define the organisational SBUs.
• B)It is difficult to measure market share.
• C)It is difficult to measure market growth rates.
• D)There are no direct competitors.
• E)All of the above.

---

Definitions:

Statistics

The science of collecting, analyzing, interpreting, and presenting numerical data to make informed decisions.

Expert Opinion

Insights and assessments from individuals recognized as authorities in their field, often used to support arguments or decisions.

Figurative Comparison

The act of likening one thing to another through the use of metaphors, similes, or other figurative language to clarify or add depth to a description.

Credible Form

A presentation or format that is believable and trustworthy based on its appearance, content, or source.