Table 2.1 Target Market for Baking Soda

question 104

Essay

Table 2.1
Target Market for Baking Soda


-How might a stationery manufacturer alter the product element of the marketing mix when marketing pens designed to target female students versus male students?

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Definitions:

Stakeholder Responsibility

Involves the obligations and duties that an organization has towards its stakeholders, including customers, employees, investors, and the wider community, to act ethically and contribute to well-being.

Profit Responsibility

The obligation or duty of a company to maximize profits for its shareholders or owners, while maintaining ethical practices.

Mass Marketing

A marketing strategy that aims to reach a wide audience through broad communication channels and generic messages.

Corn-Based Resins

Bioplastic materials derived from corn starch, used as an environmentally friendly alternative to petroleum-based plastics for various applications.