Which of the Following Measures the Profits Generated by Investments

question 59

Multiple Choice

Which of the following measures the profits generated by investments in marketing activities?

• A)SWOT analysis
• B)marketing audits
• C)executive summaries
• D)marketing ROI
• E)budgets

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Definitions:

Direct Labor

The labor costs directly associated with the production of goods or services, including wages of workers who are directly involved in manufacturing.

Net Cash Inflows

The difference between all cash inflows and outflows within a given period, indicating a company's ability to generate cash.

Payback Period

The time it takes for an investment to generate an amount of income or cash equal to the cost of the investment.

Average Income

The mean amount of money earned over a specified period by an individual or entity.