The BCG Portfolio Matrix Classifies SBUs on Two Dimensions,namely ________

question 93

Multiple Choice

The BCG portfolio matrix classifies SBUs on two dimensions,namely ________ and ________.

• A)market share;market or industry attractiveness
• B)market or industry growth rate;market or industry attractiveness
• C)market growth rate;relative market share
• D)market growth rate;profits
• E)market penetration;market development

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Definitions:

Sign Test

A non-parametric test used to determine if there is a significant difference between paired observations, based on the direction of differences rather than the size.

T Test

A statistical test used to compare the means of two groups, or a sample mean to a known value, to determine if they are significantly different from each other.

Sign Test

A non-parametric test used to determine if there is a statistically significant difference between paired observations.

Matched Pairs

A study design where subjects are paired based on certain criteria, with one member of each pair receiving the treatment and the other serving as a control.