Since Its Inception in 1886,the Coca Cola Group Has Always

question 51

Multiple Choice

Since its inception in 1886,the Coca Cola Group has always been associated with the manufacture and sale of flavoured,carbonated beverages.However,in recent years,the sale of carbonated beverages has been exhibiting long-term decline,forcing the company to investigate new products to add to its portfolio.Today,Coca Cola is active in fruit juices,sports drinks,energy drinks,ready-to-drink tea and coffee,still and sparkling mineral waters and vitamin waters.Coca Cola's move into a more diverse range of beverages is an example of ________.

• A)marketing controls
• B)market development
• C)diversification
• D)market penetration
• E)product development

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Definitions:

Power Sharing

A practice or arrangement where control, authority, or influence over decision-making processes is distributed among various stakeholders or groups to ensure fair and equitable participation.

Prolonged

Continuing for a long time or longer than usual.

Highly Political

Describes environments or situations where power dynamics, influence, and strategic maneuvers play a significant role in decision-making and outcomes.

Compatible Interests

Interests or hobbies that align well between individuals or groups, facilitating cooperation or shared enjoyment.