A Simple Measure of Return on Marketing Investment (Or Marketing

question 163

Multiple Choice

A simple measure of return on marketing investment (or marketing ROI) is ________.

• A)the net return from a marketing investment divided by the costs of the marketing investment
• B)the net return from all business activities divided by the cost of business investments
• C)the net return from sales increase attributable to advertising and promotion
• D)the net return from improvements in customer retention and loyalty
• E)None of the above-marketing ROI cannot be measured accurately.

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Definitions:

Anger

An intense emotional response to perceived provocation, frustration, or injustice.

Big Five

A model describing five broad personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism, used in psychology to understand human personality.

Personality Factors

Traits or characteristics that determine an individual's patterns of thought, emotion, and behavior, distinguishing one person from another.

Negative Emotions

Feelings that are considered to be detrimental to one's happiness or psychological health, such as sadness, anger, or fear.