A Marketing Information System (MIS)consists of People and Procedures to Assess

question 23

Multiple Choice

A marketing information system (MIS) consists of people and procedures to assess information needs,________ and help decision makers analyse and use the information.

• A)experiment to develop information
• B)test market the information
• C)develop the needed information
• D)critique the needed information
• E)compare the needed information

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Definitions:

Highest Level

The utmost degree or maximum extent of a particular quality, status, or achievement.

Situational Leadership Model

A flexible leadership method that proposes the need to adjust leadership style based on the maturity and competence level of followers.

Delegating Style

A management approach that involves assigning tasks and authority to subordinates, empowering them to make decisions and take action.

Responsibility

An obligation or duty to perform or complete a task, often with an accountability for the outcome.