Which of the Following Is LEAST Likely to Be Emphasised

question 82

Multiple Choice

Which of the following is LEAST likely to be emphasised as a benefit (or selling point) of marketing research?

• A)assessing market potential and market share
• B)understanding customer satisfaction and purchase behaviour
• C)measuring the effectiveness of pricing and accounting
• D)measuring the effectiveness of distribution and promotion activities
• E)understanding customer motivation

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Definitions:

Inoculation Effect

A psychological technique that aims to make individuals resistant to attempts to change their attitudes by first exposing them to small arguments against their position.

Coercive Techniques

Methods used to compel or force someone to act in a certain way through pressure or threats.

Confessions

The act of admitting involvement in a crime or wrongdoing, often discussed in legal and psychological contexts.

Mere-exposure Effect

A mental effect in which individuals grow fond of something simply because it is known to them.