Your Assistant Wants to Use Secondary Data Exclusively for the Current

question 74

Multiple Choice

Your assistant wants to use secondary data exclusively for the current marketing research project.You advise him that the use of secondary data has some potential problems.Which of the following is NOT one of them?

• A)It may not exist.
• B)It may not be relevant.
• C)It may not be impartial.
• D)It is generally more expensive to obtain than primary data.
• E)It may not be current.

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Definitions:

Law Of Supply

The principle that, all else equal, an increase in the price of goods will lead to an increase in the quantity supplied.

Good

An item or service that satisfies human wants and provides utility, which can be transferred or sold.

Sellers

Individuals or entities that offer goods or services in exchange for monetary or other forms of compensation.

Producer Surplus

Producer surplus is an economic measure of the difference between the amount a producer is paid for a good compared to the minimum amount they would accept to produce that good.