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Customer Data Is at the Heart of Predicative Analytics

question 119

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Customer data is at the heart of predicative analytics.


Definitions:

Demand Curve

A graph showing the relationship between the price of a good and the quantity of that good consumers are willing and able to purchase at various prices.

Movement Along

A change in the quantity demanded or supplied of a good or service resulting from a change in its price, represented graphically as a movement along a demand or supply curve.

Preferences

The subjective tastes and desires that influence individuals' choices between different goods, services, or actions.

Buyers

Individuals or entities that purchase goods or services.

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