The Division of Buyers into Groups Based on Their Social

question 3

Multiple Choice

The division of buyers into groups based on their social class,life-style or personality characteristics is ________ segmentation.

• A)behavioural
• B)psychographic
• C)age and life-cycle
• D)demographic
• E)geographic

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Definitions:

Spearman's Models

Theories developed by Charles Spearman, including the concept of a general intelligence factor known as "g" that underlies specific cognitive abilities.

Intelligence

The ability to learn, understand, and make judgments or have opinions that are based on reason.

Performance Tests

Assessments designed to evaluate an individual's abilities or skills through hands-on activities and practical tasks rather than through written questions.

Intellectual Abilities

The capacity to think abstractly, reason, understand complex ideas, learn quickly and from experience, and solve problems.