A Successful CRM Program Can Be Expected to Help a Company

question 41

Multiple Choice

A successful CRM program can be expected to help a company achieve all of the following EXCEPT ________.

• A)providing higher levels of customer service
• B)developing deeper customer relationships
• C)creating offers tailored to specific customer requirements
• D)understanding competition better
• E)understanding how to better build the marketing mix

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Definitions:

Vendor-managed Inventory

A supply chain initiative where the supplier is responsible for managing and replenishing inventory based on agreed levels at the customer's location.

Vertical Integration

The strategy of extending a company's operations within its value chain, either backwards into producing raw materials or forward into distribution and sales.

Daimler

Daimler AG is a global automotive company known for the production of luxury vehicles and commercial vehicles, renowned for its Mercedes-Benz brand.