You Have Just Identified the 'Touch Points' of the 400

question 126

True/False

You have just identified the 'touch points' of the 400 best customers in your database.At this point,you want to manage detailed information about each of them to maximise customer loyalty.You should use customer relationship management (CRM).

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Definitions:

Primary Reinforcer

A stimulus that is naturally satisfying or rewarding, like food or water, which does not require learning to be effective.

Fixed-ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses, commonly used in behavior analysis.

Variable-ratio

A reinforcement schedule in which a response is reinforced after an unpredictable number of responses, leading to high and steady response rates.

Negative Reinforcer

A stimulus whose removal immediately after a response increases the frequency of that response in the future.