Discuss Several Ways in Which Smaller Organisations Can Use Marketing

question 31

Essay

Discuss several ways in which smaller organisations can use marketing research techniques at little or no expense.

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Definitions:

Null Hypothesis

A statement used in hypothesis testing that assumes no effect or no difference in the performance or characteristics being tested.

Alternative Hypothesis

A statement in hypothesis testing that proposes a significant difference, effect, or relationship exists in the population, opposing the null hypothesis.

Test Statistic

A statistic whose calculated value is used to decide whether to reject the null hypothesis in a hypothesis test.

Population Distribution

The distribution of a characteristic within an entire population, described by parameters such as mean, variance, and standard deviation.