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Following extensive information search,Danny was ready to purchase the latest model of a mobile phone when his friend emailed a negative newspaper review.After reading the review,Danny switched to his second brand preference for the actual purchase.The negative review is an example of an unexpected situational factor.
Customer Service Concept
A business philosophy centered around meeting or exceeding customer expectations to enhance satisfaction and loyalty.
Logistics
The management of the flow of goods between the point of origin and the point of consumption to meet customer or corporation requirements.
Maximize Customer Service
Efforts aimed at delivering the highest level of support and satisfaction to customers to foster loyalty and positive experiences.
Customer Segment
A group of people who share one or more characteristics, making them more likely to respond similarly to a company's marketing efforts.
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