Five Different Roles Can Be Identified in Most Buying Processes

question 91

Multiple Choice

Five different roles can be identified in most buying processes.Which of the following is NOT normally considered to be a decision role?

• A)initiator
• B)influencer
• C)decider
• D)user
• E)performer

---

Definitions:

Extraversion

An attitude of the psyche characterized by an orientation toward the external world and other people.

Introversion

An attitude of the psyche characterized by an orientation toward one’s own thoughts and feelings.

Dominant Attitude

The prevailing or most common attitude or outlook among a group or in an individual’s personality, often influencing behavior and perceptions.

Personal Unconscious

The reservoir of material that was once conscious but has been forgotten or suppressed. Personal-document technique.