Consumer and Business Marketers Use Many of the Same Variables

question 59

Multiple Choice

Consumer and business marketers use many of the same variables to segment markets.Business marketers use all of the following EXCEPT which one?

• A)operating characteristics
• B)purchasing approaches
• C)situational factors
• D)personal characteristics
• E)brand personalities

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Definitions:

Intrude Into Consciousness

The process by which thoughts or feelings enter one's awareness without deliberate intention.

Compulsions

Repetitive behaviors or mental acts that an individual feels driven to perform in response to an obsession, or according to rigid rules.

Post-Traumatic Stress Disorder

A psychological disorder resulting from direct exposure to or observation of a horrifying incident, characterized by reoccurring flashbacks, distressing dreams, and intense fear.

Recurrent Dreams

Dreams that repeatedly occur over time, often reflecting underlying themes or unresolved issues in an individual's life.