Unilever Sells Six Brands of Laundry Detergent,each Designed for One

question 77

Multiple Choice

Unilever sells six brands of laundry detergent,each designed for one of six laundry segments Unilever has identified.Together,these six brands take four times the market share of the company's closest rival.Which of the following is a disadvantage of Unilever's differentiated marketing strategy?

• A)lost sales that would have been made with an undifferentiated marketing strategy across all segments
• B)lost customer loyalty due to lack of brand loyalty
• C)increased costs for separate marketing plans for each brand
• D)other suppliers controlling pricing
• E)lack of resources to succeed in an attractive segment

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Definitions:

Selection Process

The series of steps taken by an organization to assess and decide which candidates will be most suitable for a job vacancy, often including applications, interviews, tests, and background checks.

Multiple-Hurdle Model

A personnel selection approach where candidates must pass several evaluation stages or "hurdles" to be considered for employment.

HR Personnel

Individuals working within the human resources department, responsible for managing recruitment, employee relations, and organizational development.

Final Interview

The last step in the interview process where a candidate meets with key decision-makers before a hiring decision is made.