The Division of Buyers into Groups Based on Their Knowledge,attitudes,uses

question 47

Multiple Choice

The division of buyers into groups based on their knowledge,attitudes,uses or responses to a product is ________ segmentation.

• A)behavioural
• B)psychographic
• C)age and life-cycle
• D)demographic
• E)geographic

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Definitions:

Average Health Status

A generalized measure of the health conditions of a population, often assessed by indicators such as life expectancy, disease prevalence, and functional status.

Postindustrial Countries

Nations that have transitioned from primarily industrial or manufacturing-based economies to service-oriented economies, with significant reliance on technology and knowledge-based activities.

Americans

Residents or citizens of the United States of America, characterized by diverse ethnicities, cultures, and traditions within a federal constitutional republic.

Shareholders Happy

A term used to describe the satisfaction of shareholders due to favorable business outcomes, often related to profitability or stock price increases.