A Manufacturer of Toothpaste Has Segmented the Market and Developed

question 46

Multiple Choice

A manufacturer of toothpaste has segmented the market and developed distinct product offerings designed to appeal to the three different segments.One product offers all day protection from tooth decay,a second product offers whiter,brighter teeth and the third product offers all day mouth freshness.Which approach to segmentation is the company most likely to have used?

• A)benefit segmentation
• B)psychographic segmentation
• C)usage occasion
• D)usage rate
• E)demographic segmentation

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Definitions:

Sole Proprietorship

A business structure where a single individual owns, manages, and is responsible for all aspects of the business, including its debts.

Closed Receivership

A legal process where a receiver is appointed to manage the affairs, assets, and liabilities of a distressed or insolvent company until a resolution is found.

Controller

A senior financial officer responsible for overseeing an organization's daily accounting operations.

Capital Expenditures

Capital employed by a business to buy, enhance, and keep up physical properties, including premises, manufacturing facilities, or devices.