User Status Segmentation Involves Finding the Major Advantages or Features

question 17

True/False

User status segmentation involves finding the major advantages or features people look for in the product class,the kinds of people who look for each advantage or feature,and the major brands that deliver each advantage or feature.

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Definitions:

Motivational Properties

Attributes of objects, events, or states that can induce an organism to engage in a particular behavior towards achieving a certain goal.

Novelty

Novelty involves the quality of being new, original, or unusual, often sparking interest or curiosity.

Uncertainty

The state of being unsure or having doubts, often involving a situation that is unpredictable or has unknown outcomes.

Arousal

A physiological and psychological state of being awake or reactive to stimuli, often involving increased heart rate and alertness.