When Considering Segmentation,briefly Explain Why Deodorant Marketers Would Consider Multivariate

question 129

Essay

When considering segmentation,briefly explain why deodorant marketers would consider multivariate segmentation.

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Definitions:

Phospholipids

A class of lipids that are a major component of all cell membranes, containing two fatty acids, a phosphate group, and a glycerol molecule.

Polymer

Macromolecule consisting of covalently bonded monomers; for example, a polypeptide is a polymer of monomers called amino acids.

Monomers

Small molecules that can join together to form polymers, serving as the building blocks for various macromolecules.

COOH

A carboxyl group, a functional group consisting of a carbon atom double-bonded to an oxygen atom and also bonded to a hydroxyl group, characteristic of organic acids.