A Family Owns and Operates Two Retail Stores,one in Newtown

question 175

Multiple Choice

A family owns and operates two retail stores,one in Newtown and one in Oldtown.Although the towns are only 40 miles apart,the consumers at both stores are very different demographically.The owners alter the product offerings between both locations in an effort to cater to both demographic groups.This is an example of ________.

• A)local marketing
• B)psychographic segmentation
• C)micromarketing
• D)demographic segmentation
• E)both A and C

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Definitions:

Market Entry

The strategy or process by which a company enters a new market.

Market Exit

The process of a company stopping its business operations or leaving a market, often due to unprofitability or strategic realignment.

Concentrated Industry

An industry characterized by a few firms controlling a large market share, leading to reduced competition.

Relatively Small

A comparative term indicating that something is smaller in size, amount, or degree when compared to others in a similar context.