Which of the Following Is NOT a Challenge Presented to Marketers

question 154

Multiple Choice

Which of the following is NOT a challenge presented to marketers by the product life-cycle?

• A)Innovation is very expensive and risky.
• B)A firm must be good at developing new products to replace ageing ones.
• C)A firm must be good at adapting its marketing strategies.
• D)It is difficult to plot the stages as a product goes through them.
• E)Changing tastes,technologies and competition affect the marketing of the product as it passes through life-cycle stages.

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