Which of the Following CANNOT Be Described Using the PLC

question 100

Multiple Choice

Which of the following CANNOT be described using the PLC concept?

• A)product class
• B)product form
• C)product image
• D)brand
• E)styles

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Definitions:

Benefits Sought

The specific advantages or positive outcomes that consumers desire when choosing among products or services.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors, such as purchase history, product usage, or decision-making patterns.

Product Features

Specific characteristics or attributes of a product that are intended to enhance its appeal to potential buyers.

Different Customers

Different customers refer to the varying groups of consumers, each with unique needs, preferences, and purchasing behaviors.