Outline the Ways That Retailers Are Using Technology to Enhance

question 13

Essay

Outline the ways that retailers are using technology to enhance the in-store customer experience.

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Definitions:

Receivers

Consumers who read, hear, or see the message sent by a source during the communication process.

Decoding

The process by which a receiver interprets and understands the message sent by a communicator.

Communication Process

The method by which information is transferred and understood between two or more parties, typically involving a sender, message, medium, receiver, and feedback.

Field of Experience

The background or knowledge individuals bring to a situation or communication context, influencing their interpretation and response.