Leadership in Which Type of Marketing System Is Assumed Not

question 36

Multiple Choice

Leadership in which type of marketing system is assumed not through common ownership or contractual ties,but through the size and power of one or a few dominant channel members?

• A)horizontal marketing system
• B)administered VMN
• C)corporate VMN
• D)conventional marketing channel
• E)multichannel distribution system

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Definitions:

Oligopoly Market

A market structure characterized by a small number of firms whose decisions about price and output can significantly impact competitors.

Competitors

Companies or individuals that engage in rivalry to offer goods or services in the same market, trying to achieve greater sales or market share.

Dominant Firm

Firm with a large share of total sales that sets price to maximize profits, taking into account the supply response of smaller firms.

Demand Curve

Illustrates the relationship between the price of a good or service and the quantity demanded by consumers, typically showing a downward slope.