Which of the Five Major Promotion Tools Is Concerned with Building

question 45

Multiple Choice

Which of the five major promotion tools is concerned with building up a positive corporate image and handling unfavourable rumours,stories and events?

• A)sales promotion
• B)personal selling
• C)direct marketing
• D)public relations
• E)indirect marketing

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Definitions:

Negative Consequences

Unfavorable or harmful outcomes resulting from an action, condition, or behavior.

Festinger and Carlsmith

Researchers known for their 1959 cognitive dissonance experiment, which investigated the effects of forced compliance behavior on changing attitudes.

Attitude Change

The process in which an individual's feelings, beliefs, or behavior towards a particular entity or topic shifts over time.

Paid for Lying

The act of receiving compensation or reward in exchange for deceit or delivering false statements.