Which of the Five Major Promotion Tools Is Concerned with Building

question 45

Multiple Choice

Which of the five major promotion tools is concerned with building up a positive corporate image and handling unfavourable rumours,stories and events?

• A)sales promotion
• B)personal selling
• C)direct marketing
• D)public relations
• E)indirect marketing

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Definitions:

Positive Psychology

A branch of psychology focused on studying and promoting well-being and happiness.

Humanistic Psychology

A psychological perspective emphasizing personal growth, self-actualization, and the inherent goodness of people.

Meaning of Life

A philosophical question concerning the significance, purpose, and value of human existence.

Experience of Flow

A state of complete immersion and concentration in an activity where one loses the sense of time and is fully engaged.